EMPOWERMENT YOGA & HEALTH

Branding for Empowerment Yoga & Health, a new yoga studio planning to open in Taunton, Ma. This unique logo includes hand-made watercolor texture, as well as hand-drawn text and icon.

 

I combined the image of a sitting figure with a lotus flower and used a cool, calming color palette. The "sitting person" pose in yoga represents the physical body and health. The lotus flower is a symbol of enlightenment and growth.